Their exuberant scene-setting teaser video got the automotive world talking…today Jaguar left many stunned as the Type 00 was officially launched at Miami Art Week.
Jaguar’s reputation for original thinking was inspired by the singular vision of founder Sir William Lyons, who believed that Jaguar should be a ‘copy of nothing’ and that its cars should be considered art forms.
Jaguar has recaptured that ethos, revealing its distinctive design vision concept, the Jaguar Type 00. Showcasing Jaguar’s vibrant new identity, the design defies electric vehicle convention, featuring a long bonnet, sweeping roofline, fastback profile and 23-inch alloy wheels for a dramatic silhouette.
The ‘Type’ prefix links the brand’s provenance to models like the pioneering E-type. The first zero references zero tailpipe emissions. The second represents its status as car zero in our new lineage. Its visionary design defies electric vehicle convention with a long bonnet.
Professor Gerry McGovern OBE, Chief Creative Officer, JLR, says “Type 00 is a pure expression of Jaguar’s new creative philosophy. It has an unmistakable presence. This results from brave, unconstrained creative thinking and unwavering determination. It is our first physical manifestation and the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen. A vision which strives for the highest level of artistic endeavour.”
Type 00 is a prelude to a future generation of Jaguars that will recapture the spirit and essence of the brand at its best. Our start point was a blank sheet of paper from both a design and engineering perspective. A new and unique architecture, JEA, was developed from scratch to enable the dramatic design of Type 00. This dedicated technology platform will ensure clients have a captivating driving experience, engaging handling, and exemplary ride comfort.
Adrian Mardell, Chief Executive Office, JLR, says “The magic of Jaguar is close to my heart – an original British luxury brand unmatched in its heritage, artistry and emotional magnetism. That’s the Jaguar we are recapturing, and we will create the same sense of awe that surrounded iconic models like the E-type. Our journey is already underway, guided by our original ethos to Copy Nothing – and the results will be spectacular.”
Jaguar’s first reimagined production car will be an electric four-door GT, to be revealed in late 2025 and built in the UK. The new model will use dedicated Jaguar Electric Architecture (JEA) and target a range of up to 770km WLTP, adding 321km of charge in as little as 15 minutes.
Just as a pair of E-types attended its 1961 launch at the Geneva Motor Show, the reveal of Type 00 celebrates two contrasting interpretations of Jaguar’s new design vision. A Satin Rhodon Rose example – dubbed ‘Miami Pink’ in honour of the pastel colours of the city’s iconic Art Deco architecture – is inspired by the distinctive rose colour that brass takes on as it ages. A striking Inception Silver Blue model joins it. Dubbed ‘London Blue’, it is inspired by the Opalescent Silver Blue of the 1960s and was chosen to reflect Jaguar’s British heritage.
The side profile is dominated by bold proportions, with the Jaguar ‘leaper’ laser-etched into a hand-finished brass ingot on each side of the car. These ingots theatrically deploy to reveal rear-facing cameras that—like the charging ports and front air intakes—remain hidden until needed.
The rear continues the bold statement. A glassless tailgate and panoramic body-harmonised glazed roof create a sense of sculpture. The rear elevation is defined by distinctive horizontal Strikethrough graphics, which hide dramatic full-width taillights and emphasise the power and scale of Type 00.
A pair of dramatic butterfly doors and a ‘pantograph’ tailgate open to reveal a modernist interior that shares its exuberant proportions with the exterior. The awe-inspiring cabin features three hand-finished brass lines running the length of the interior, with a central 3.2m-long brass spine that splits a pair of floating instrument panels.
Soothing travertine stone functions as a plinth, supporting the floating seats and central spine. It inspires the rich, layered, tonal colour palette of the interior. Woven textiles add to the sense of craftsmanship. A tactile wool blend inspired by handwoven yarns envelops the two seats, sound bar and flooring.